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Wine Business – Paulo Amorim

QUO VA DIS PORTUGAL

by Dr. Luis Antunes

In times of crisis some people rise to their best, turning dire straits into great opportunities. The Portuguese wine industry seems to be at such a moment. Paulo Amorim, president of the G7, the association of the seven largest domestic wine companies, has expecteded this for several years. Amorim is the former sales director of G7 member Aveleda and president of the National Association of Exporters of Wine and
Spirits (ANCEVE). Having spent four years in the Porto business, 25 years with Vinho Verde and 16 years in the Douro, he truly understands the Portuguese wine scene. The recent major acquisitions by Joe Berardo are, he believes, the natural consequence of the current state of affairs.

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